SOURCES
http://www.nature.com/nature/debates/women/women_frameset.html
http://news.sciencemag.org/scienceinsider/2010/03/new-report-explains-why-so-few-w.html
http://www.aauw.org/research/whysofew.cfm
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All sources seem to discount or at least heavily downplay innate gender differences with respect to math and place most of the blame on societal causes, primarily on biases and stereotypes that prevent women from 1) entering the field and 2) succeeding in the field.

PLAN:
Product:
Powerpoint with video sections or stand-alone videos featuring interviews etc.
Content:
Presentation of the problem (women are few in the engineering career as shown by various outside sources). Explanation of why the problem should be resolved from an economic standpoint. Proposed methodologies of solving the problem, including an interview.